Láhab holistic - brand development & innovation
A speculative wellness brand created at ArtCenter, merging strategic foresight, immersive design, and solution innovation to reimagine health as a personalized, data-driven ecosystem.
In collaboration with Davis Ingwers and Matthew Turney.
Context
Developed as part of the Branding Futures course at ArtCenter, Lahab Holistic was imagined in response to a shifting wellness landscape, where consumers are demanding more personalization, accessibility, and integration across daily life.
The project explored how biometric data, AI, and functional nutrition could converge to shape the next generation of wellness solutions. Lahab wasn’t designed as a brand for today, but as a strategic roadmap for where wellness could go by 2040.
The Challenge
How might we design a wellness brand that closes the gap between health data and everyday action?
Despite access to wearables and insights, most users feel disconnected from personalized care. Our goal was to bridge that disconnect; building a brand that turns data into real-time, holistic support across three tiers: at home, in public, and in immersive settings.
The Outcome
Lahab Holistic emerged as a modular wellness ecosystem combining branded products, smart spaces, and personalized tools. We created a full brand strategy, naming system, and visual identity, representing vitality, transformation, and the spark of healing.
Alongside the brand system, we developed a series of future-facing innovations: smart dispensers (LáBlend), AI-powered gardens (LáBloom), biometric vending (LáVend), wellness cafés (LáCafé), regenerative retreats (LáOasis), and more; each designed to evolve with users through every chapter of life.
What I Did
Brand Strategy & Strategic Foresight
Led the development of Lahab’s positioning, value proposition, and ecosystem model using tools like STEEPX scans, 3Ps futures, competitive mapping, and human motivator matrices. Defined the brand’s core promise: Wellness that Knows You.
Naming & Brand Architecture
Created a modular naming system beginning with “Lá”; a nod to the brand’s name and energy source. Designed to unify a broad ecosystem across tiers and touchpoints.
Visual Identity & Creative Direction
Designed the visual system including logo, typography, palette, and product identity. The design reflected both the organic softness of Eastern practices and the precision of science-backed wellness.
Solution Innovation
Co-developed multiple speculative wellness solutions, each grounded in behavioral science, personalization, and biometric syncing. This included product concepts, user journeys, and scalable business models.
Collaboration
Worked closely with Davis Ingwers and Matthew Turney to bring the brand to life through concept development, storytelling, and strategic articulation.
Role: Brand Strategist, Creative Director, Designer
Collaborators: Davis Ingwers, Matthew Turney
Project Type: Graduate Project | Branding Futures
Institution: ArtCenter College of Design
