Liv Luv Dough - brand strategy & visual identity design

Visual identity design for an artisan bakery rooted in tradition, love, and freshly baked beginnings.

Context
Liv Luv Dough is a bakery based in Beirut, Lebanon. The founder, a passionate home-baker, was ready to turn her love for sourdough into something bigger, a brand of her own. She needed a visual identity that felt personal and homemade, but also polished enough to introduce her to the world.
This wasn’t just about selling bread. It was about crafting a brand that celebrated care, craft, and the joy of baking from the heart.

The Challenge
How do you turn a personal baking practice into a brand that feels professional but still intimate?
The goal was to build a visual system that captured the warmth of handmade goods while giving the brand the structure it needed to scale. It had to feel fresh and welcoming, but also distinct enough to stand out in Beirut’s growing artisan food scene.

The Outcome
The identity for Liv Luv Dough was built around a handwritten logo and soft visual textures inspired by flour, wheat, and home kitchens. Pops of magenta brought a modern touch, while the supporting graphic system made it easy to apply the brand across packaging, print, and storefronts.
The result was a brand that feels as personal as a note tucked into a loaf, warm, grounded, and full of heart.

What I Did

Visual Identity
Designed the full identity system: logo, color palette, patterns, packaging, and signage. The look balances a handcrafted aesthetic with clean, modern layouts.

Packaging Design
Created a full set of packaging materials including bread bags, stickers, business cards, and wrapping paper. Each element was designed to feel intentional and lovingly made.

Brand Expression
Brought the brand to life across physical and digital touchpoints. From shelf to screen, the identity holds together and builds trust with every interaction.

Role: Brand Designer